Bagna Marketing shares insight and innovation at Leeds Beckett’s Elevate & Exchange Summer Series
May 28, 2025
Director Tiffany Mazza discusses consultancy life, collaboration, and the creation of ConKai
On Wednesday 28 May, Bagna Marketing took part in Elevate & Exchange: Chapter 2, part of Leeds Beckett University’s Summer Series of Networking Events. The event, held on the rooftop terrace of the Leeds School of Arts, brought together business leaders, creative professionals, and innovators from across Yorkshire.
Tiffany Mazza, Director of Bagna Marketing and Founder of ConKai, was invited to share her perspective on running a marketing consultancy as a virtual office client within Leeds Beckett’s Knowledge Exchange, and how that partnership helped bring a new digital product to life.
From consultancy to creation
In her talk, Tiffany discussed how Bagna Marketing’s consultancy work with small businesses inspired the development of ConKai, a digital product built to make strategic marketing more accessible.
What began as client workshops and strategy frameworks gradually evolved into an interactive platform that helps founders plan their marketing clearly and confidently.
Tiffany explained that Conkai was never about replacing consultancy, it’s about extending its value. “We saw how many small businesses needed structure, not another tactic,” she said. “ConKai helps them build that structure for themselves.”
Collaboration through Leeds Beckett’s Knowledge Exchange
Bagna Marketing has been part of Leeds Beckett University’s Knowledge Exchange community for over a year, using its virtual office space and network to collaborate with other growing businesses.
Tiffany shared how being part of that environment encouraged fresh ideas and meaningful connections, bridging the gap between academic insight and practical business strategy.
It was within that supportive community that ConKai began to take shape, combining consultancy experience with innovation, creativity, and a shared focus on growth.
Innovation grounded in experience
At its core, Bagna Marketing’s approach to innovation is rooted in experience. Every idea comes from real consultancy work with small business clients, understanding what they need, what gets in their way, and how strategy can make marketing simpler.
That philosophy has guided the creation of Conkai: not an experiment in technology, but a practical solution to a real challenge many businesses face.
Final thoughts
The Elevate & Exchange Summer Series captured what makes Leeds Beckett’s business community so valuable, open conversation, creative thinking, and collaboration.
For Bagna Marketing, it was a chance to reflect on how far we’ve come, celebrate what’s next, and share the journey of turning consultancy expertise into innovation.